November 21, 2018

3 tips on how to promote your events online

As you are planning your events, it’s always a good idea to start promoting them early and create significant awareness especially if they are events that require public participation. The best, effective and affordable ways to promote your event will be through incorporating tech. Here, there are a number of online platforms you can make use of to achieve your promotion objectives.

In this article, we are going to share with you 3 tips on how to promote your events online.

Tip 1: Focus on Search Engine Optimization

In simple terms for those who are not familiar with Search Engine Optimization or SEO, this is the process of ensuring that when people on the internet browse topics related to your event, your event will appear among the top search results. This is a strategy to ensure that as many people as possible become aware about your event even though they were not searching for it directly. This can be achieved through focusing on certain key words that get associated with your event, as well as ensuring that you link content on your website to your social media and other platforms. If you are not familiar with how SEO is done, you can hire a professional to do it for you. Whether you are a large business or a small chiropractor in cincinnati you can benefit.

Tip 2: Email still works

Email is probably the oldest online marketing tool and is still a tool of choice today. The beauty about email is that it’s free and it’s guaranteed to get to your target audience. Even if they choose to ignore it, chances are high that they will at least get to read a part of it therefore it’s important to master the art of having powerful subject lines and concise sentences precisely in your first paragraph. Data from research suggests that email is still more effective than social media when it comes to clicks and conversion rates.

Tip 3: Have a very powerful events page

When it comes to promoting events online, you need an events page that will stand out and capture audiences. Whether it’s a Facebook cover page, a landing page on your website, or a sign up page for the event, it needs to be powerful and grab the attention of audiences and make them want to be interested in attending the event. You need to be aware that people online are exposed to many competing messages therefore you should go all out.

If you put these tips into practice you are guaranteed to have a successful online campaign to promote your event.

We trust that this has been an insightful article. We would like to hear your take on it.

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